10am - Using social media for employability


Digital footprints

“A definition of digital footprints can be found online (Digital Footprint Definition, 2014).
A digital footprint is a trail of data you create while using the Internet. In includes the websites you visit, emails you send, and information you submit to online services.

A "passive digital footprint" is a data trail you unintentionally leave online. For example, when you visit a website, the web server may log your IP address, which identifies your Internet service provider and your approximate location. While your IP address may change and does not include any personal information, it is still considered part of your digital footprint.
A more personal aspect of your passive digital footprint is your search history, which is saved by some search engines while you are logged in.

An "active digital footprint" includes data that you intentionally submit online. Sending an email contributes to your active digital footprint, since you expect the data be seen and/or saved by another person. The more email you send, the more your digital footprint grows. Since most people save their email online, the messages you send can easily remain online for several years or more.
Publishing a blog and posting social media updates are another popular ways to expand your digital footprint. Every tweet you post on Twitter, every status update you publish on Facebook, and every photo you share on Instagram contributes to your digital footprint. The more you spend time on social networking websites, the larger your digital footprint will be. Even "liking" a page or a Facebook post adds to your digital footprint, since the data is saved on Facebook's servers.


Everyone who uses the Internet has a digital footprint, so it is not something to be worried about. However, it is wise to consider what trail of data you are leaving behind. For example, remembering your digital footprint may prevent your from sending a scathing email, since the message might remain online forever. It may also lead you to be more discerning in what you publish on social media websites. While you can often delete content from social media sites, once digital data has been shared online, there is no guarantee you will ever be able to remove it from the Internet.”


Positive footprints - Points of interest from the lecture (Bayles, 2017)
A positive digital footprint is when you posts things online about being happy, funny or showing experience or knowledge.
Keeping positive digital footprints is extremely important, these days potential employees use the internet to search for an applicants online history they check sources such as Facebook, Twitter, Instagram and LinkedIn just to name a few. Its also not uncommon for them to do a straight forward google search on you.

52% of employers use social channels e.g. Facebook, Twitter to check up on an potential employee before or after interview. While 49% of employers just perform a straight forward google search with the potential employees name.

Negative footprints
A negative footprint is when you post online something that will embarrass you, such as talking to a person about a crime, cyberbullying, or inappropriate talking.

Top Tips
1. Use privacy settings where possible – Use these setting on Facebook, Twitter, LinkedIn etc.
2. Keep a list of accounts – Delete the ones you no longer use.
3. Don’t overshare – Keep usernames, emails, password, full names, addresses private.
4. Use a password keeper – Use a different password for each site and store them in an encrypted software vault.
5. Google yourself – See what footprint you have already made, is it good?
6. Monitor linked accounts – When you link a site to your Facebook account, you are giving them all your data. Use a secondary email account instead.
7. Use a second email – When talking to someone for the first time or setting up a new social media platform its useful to use a different email address.
8. Sending is like publishing - Sending a message, post, or picture, you’re publishing it the same way BBC News does a news story, the internet never forgets.

LinkedIn Top Tips
• Summary bullet pointed list so it’s a quick read for someone.
• Appropriate photo, this should look professional for the type of sector you plan working in for example to wear jeans and t-shirt in your photo when you want a job in law isn’t correct it should be smart at least shirt, trousers and tie. Equally you wouldn’t wear smart attire if you wanted a job in video editing.
• Searchable skills, create and add to a list of your skills and get someone to endorse them.
• Every few weeks write a post and send out the link, careful not to do this too often as people don’t like being bombarded with links.


11am - Future Fest Opening


FutureFest Opening Ceremony
Prof Liz Barnes, Vice Chancellor of Staffordshire University, launches FutureFest 2017A welcome and introduction to the festival, this included how important employability is to the future of graduates and how many events are on this week.

FutureFest Opening Ceremony 2
Sam Pillow, Vice President, Staffordshire University Students' Union.
Sam gave his advice as an graduate and how important he thinks careers weeks is and how it has benefited him and the skills he now has. He spoke extensively about the students union and how they can help with employability and even offer jobs.

Bayles, S. (2017) Using social media for employability [Lecture to futre fest week] Staffordshire University 13th November.
Digital Footprint Definition (2014) Available at: https://techterms.com/definition/digital_footprint (Accessed: 26 November 2017).